Baynote Webinars
February 5, 2008
Chris Jones, Analytics Manager and Jack Larkin Senior Manager of Web Development at Intuit TurboTax discuss how TurboTax has doubled the effectiveness of web self-service by using visitor behaviors to make Social Search and article Recommendations a reality. Visitors are now twice as likely to find what they are looking for -- the "wisdom of invisible crowds" now determines where support articles get ranked and which ones are recommended.
December 5, 2007
Vice President of Marketing at education.com Todd Schwartz discusses how they blend user-generated content with 4,000 articles from the best and most authoritative sources across the web, such as the NYU Child Study Center and the Autism Society of America. After only 5 months, this hybrid content strategy has helped create a vibrant online community of 500,000 parents, educators, and specialists.
November 15, 2007
Dr. Kosnik uses several real world examples, including Mattel's global strategy with its Barbie product line to illustrate Dynamic Positioning. He also discusses how to diagnose your current position, why a segmentation strategy alone will fail, the need for and the difference between a macro and a micro positioning lens.
