UseRank®
Always Relevant Online Experiences - Powered by Your Customers
How Does UseRank Differ From PageRank™?
Google's PageRank algorithm is based on the collective intelligence of web administrators, drawing from the entire Internet. It assumes a web page is valuable if many other sites link to it. However, it does not consider whether the content within the page was actually useful to the consumer.
Baynote's patented UseRank technology is also based on collective intelligence, but the focus is on your site visitors - the people that actually use your site. Let them implicitly tell you which content is most useful for a given need. UseRank observes site visitor actions and determines their intent using 24 behavioral heuristics. It automatically guides users to the best content on your site using the collective intelligence of other like-minded visitors with the same intent.
UseRank® is an innovative behavior-based algorithm that uses a combination of context, engagement, and "wisdom of crowds" to deliver a relevant and engaging online experience. Companies that have deployed UseRank-powered solutions realize 20-100 percent increases in revenue, conversions, time on site, and other engagement related benefits. UseRank is powered by your customers - they collectively will tell you what is most useful through their actions, you just need to know how to listen.
UseRank is based on three fundamental concepts:
- Engagement refers to the point at which a site visitor has found value in a piece of content. UseRank considers users' actions: how long they spend on a page, what on-page actions they take, if they revisit the page multiple times, and more. These basic actions combine with other indicators to form 24 patented heuristics that reliably indicate value and interest.
- Context is a collection of content, words and phrases that relate to one another based on user behavior. Each content element has a learned affinity score representing its strength of connection to the given context. Context is critical because merely knowing that a particular piece of content is valuable is not enough: You also need to know what interest or need that content serves for the user engaging with it.
- Contextual "friends" are site visitors who share affinity to the same content for a given context. UseRank respects a user's current context and dynamically identifies other users who share interest in that context. These contextual friends form the backbone of wisdom that enables UseRank to surface content guaranteed to engage a site visitor given their current interest and intent.
Automated. Self-improving. Always relevant results. Only made possible by harnessing the collective wisdom of your customers.