Blog Archives

New Year, New Heights: My Predictions for Personalization in 2012

By Scott Brave in Personalization on January 11, 2012

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In 2011, we saw a real shift across the industry in perceptions surrounding personalization. What was considered a “nice to have” just a few years back is now a requirement for any successful online strategy. Yet while half of retailers think they’ve got personalization mastered, most of them are in fact approaching it in fundamentally ... Read More »

Intent to Buy Cartoon #3: Relying Solely on Profiles

By Jen Burns in Cartoons, Personalization, Recommendations on December 15, 2011

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This is the third in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. If you’re new to the series, be sure to check out our previous cartoons. We’re still giving away signed prints by Tom if you post a comment within ... Read More »