By Bill Hustad in eCommerce on February 19, 2014
Here in the heart of Silicon Valley, it is easy to get very wrapped up in our own perspective on technology…We tend to build things here that our engineering based culture finds cool. We love to build big complicated things, like data platforms, algorithms, virtual servers, clouds and electric cars. The problem is that if we want to build an industry-based solution, like VUE, we really have to look ... Read More »
By Bill Hustad in Featured, Personalization on February 5, 2014
Are you as tired of the term “big data” as I am? Here in Silicon Valley, it is everywhere you turn and a new definition is offered in every discussion. In working with over 350 eCommerce brands in my time at Baynote – one thing is for sure: Big Data is less about bringing large amount of data together and more about what you do with it.