Blog Archives

A Personalization Manifesto – Personalize Based On User Type Part II of III

By Dan Darnell in Featured, Personalization on May 21, 2013

blog image

Before any real personalization can happen, a retailer needs to first ask, how well do I know this shopper?  In most cases, the shopper will be an unknown or anonymous visitor.  These are users that you have never seen before or that you do not recognize. Using in the moment context and intent is the best ... Read More »