Blog Archives

Tips and Trends for Incorporating Social Channels into the Web Experience

By Jen Burns in Events, Social Network on March 12, 2013

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In a panel discussion on the future of social media and its integration with the web, several questions were asked to panel participants from Urban Outfitters, Jetblue, Under Armour and start-up company Reevo. Panelists described their objective for social media as bringing humanity back, customer support and showing personality of the brand and even personality of the store ... Read More »

The Cost of Getting it Wrong

By Marti Tedesco in Customer Experience, Personalization, Recommendations on July 3, 2012

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Online retailers and ecommerce personalization vendors talk all the time about getting “it” – as in personalization – right. It’s rare that one hears a story about a retailer getting it wrong. Last week, Internet Retailer posted a story about how Urban Outfitters got into trouble with their customers by profiling them based on gender. I give Urban Outfitters, a valued Baynote customer, credit ... Read More »