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Tracking Attribution for Customer Engagement and Conversion

By Marti Tedesco in Events on March 11, 2013

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Attending speaking sessions at eTail West one starts to realize that not all online retailers are as sophisticated as the rest.  In the session I attended yesterday, the talk was all about attribution.  While most retailers can talk knowledgeably about the buyers journey or the “path to purchase”, not all have the same level of sophistication when it comes to tracking customers ... Read More »