By Marti Tedesco in Retail on April 9, 2014
New York’s Madison Avenue was once the purveyor of class and taste, selling an aspirational state of mind, brand by brand. Drink this, wear that, go here, drive this and you too can be beautiful, successful and smart! Back in the day, marketers pushed brands to consumers via print, radio or TV. Sears was the first retailer to launch a catalog (1896) in order to tap into rural American ... Read More »
By Marti Tedesco in Featured, Personalization on March 5, 2014
At eTail West today we heard a great presentation by Leah Stigile, VP of Global eBusiness at TOM’s shoes. Most everyone knows about the TOM’s brand and their one-for-one mission. It’s a terrific story that resonates with many here in San Antonio. The 2013 announcement of the TOM’s Marketplace for social entrepreneurship has also drawn attention as an innovative approach to eCommerce.
By Susan Briggs in Featured, Recommendations on November 12, 2013
This week, shoe retailer, Toms, took their one to one donation model to the next level by launching Tom’s Marketplace. This online store is designed to help other businesses who have a mission of improving peoples’ lives. It features over 200 products from 30 different companies and charities.