Blog Archives

Targeting versus Personalization Explained

By Dan Darnell in Featured, Personalization on September 9, 2014

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In my conversations with customers and partners there is an issue which frequently comes up – the difference between targeting and personalization. I have heard the terms used interchangeably, so it only seems fair to explain the key differences as I see them. To sum it up, targeting is about marketer needs and personalization is about consumer needs. Both techniques can increase revenue but they come at it from ... Read More »

Why Personalization is Different than Targeting

By Srdjan Kovacevic in Featured, Technology and Science on December 11, 2012

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A shopper comes to your website and you (as a business) have 500 Christmas mugs you need to get rid of on Black Friday.  If you featured the mugs to all of your visitors, it wouldn’t be targeting nor personalization because you’re hoping anyone will buy the mugs, instead of selecting an audience who would be more likely to. If you segment or ... Read More »