Blog Archives

Back to School Goes SOPROMO #sharetosave

By Marti Tedesco in Retail on July 25, 2014

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Everyone else makes up acronyms, so I figured I would too as a way to define what Newegg is doing with their #sharetosave program for the back to school season.

The Four P’s of Marketing Still Rule

By Marti Tedesco in Featured, Holiday Shopping Survey, Retail on January 10, 2014

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The classic marketing framework has been the 4 P’s: product, price, place and promotion.  It’s clear from a variety of sources, not just our own 4th Annual Holiday Shopper survey that the place is on line and that is clearly changing the rules of the retail game.  Prices are completely transparent as online shoppers are able to price compare everything.  The same goes for ... Read More »

Holiday Survey Says Social Not a Big Buzz in Retailer Eyes for 2013

By Jen Burns in Featured, Holiday Shopping Survey on August 14, 2013

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“So-Lo-Mo” a phrase which grew in popularity in 2012 has more recently been disputed. What elements of social, local and mobile fit into a retailer’s holiday plans today? Well, Lo and Mo definitely got the better end of the deal.  According to our holiday survey, retailers had a lot more to say about their thoughts on mobile and local, over social, in 2013. While ... Read More »

Paper Catalogs Are Still Important to Retail Marketing

By Dan Darnell in Featured, Holiday Shopping Survey on January 16, 2013

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Paper catalogs influence holiday shopping behavior more than social media, Baynote survey finds With the rise of eCommerce and the ongoing “green marketing” trends, it’s no surprise that we’re seeing less paper mail than we used to. Yet, paper catalogs still packed our mailboxes this holiday season—and for good reason. Many retailers realize that direct mail is still an important channel ... Read More »