Blog Archives

Best Practices in Social Commerce

By Jen Burns in Events, Featured on June 14, 2013

blog image

PetFlow, a 3yr old company set to hit $65MM in online sales in 2013, covered “how social marketing became the rocket fuel for a small startup.” The co-founder and IRCE speaker, Alex Zhardanovsky, claimed he was nervous, but the results he shared on his company’s success were both humorous and engaging. Customers engage with Facebook’s rich demographic focusing capabilities PetFlow shared their frustrations with ... Read More »

New Year, New Heights: My Predictions for Personalization in 2012

By Scott Brave in Personalization on January 11, 2012

blog image

In 2011, we saw a real shift across the industry in perceptions surrounding personalization. What was considered a “nice to have” just a few years back is now a requirement for any successful online strategy. Yet while half of retailers think they’ve got personalization mastered, most of them are in fact approaching it in fundamentally ... Read More »