With the back-to-school season in full swing, we wanted to survey consumers to see how they planned to shop and learn what was influencing their purchase decisions during this important retail time of year. Our Back to School Shopper Behavior Survey, which we created with the e-tailing group, tells an interesting story of what the back-to-school shopping trip looks like and what’s driving decisions.
By Dan Darnell in Customer Experience, Featured on December 27, 2012
Last weekend I had my hands full and I needed to take my Kindle with me. So, I put it in my back pocket. That may not sound like a big deal, but it got me to thinking about the role of tablets in our lives and how that is going to change with the adoption of smaller tablets. We already know ... Read More »
By Marti Tedesco in Customer Experience, eCommerce, Recommendations on October 4, 2012
Last month, London held its annual Fashion Week. While many in Silicon Valley may have let this pass without notice, a few details on Mashable caught my eye. As you know, Baynote personalizes all kinds of content recommendations as well as product recommendations on anyone’s site. So, when I read a quote from Burberry Chief Creative Officer Christopher Bailey that Burberry is “now as much a ... Read More »
By Jen Burns in Personalization, Recommendations on March 29, 2012
‘Tis better to give than receive, yet gift giving can put us on the receiving end of a whole lot of stress. To help alleviate this, I often shop online where the only parking space I need is on my couch. The trouble is, most of the time it’s clear that my online experience is being influenced more by who I am and what I’ve done in the past, rather ... Read More »