Blog Archives

Not All Personalization is Created Equal

By Jen Burns in Featured, Personalization on May 29, 2014

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Personalization – it’s the buzz word of the day that is being blended into marketing messages everywhere. You can now “personalize” anything, including but not limited to, shoes, sundaes, omelets, weekend bags and even personalization strategies! At Baynote, we have known about the value of personalization since 2005 and though it’s finally the “it” word, it certainly isn’t news to us.

Want A Little More Control in Your Shopping Experience?

By Jen Burns in eCommerce, Featured, Retail on March 22, 2013

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“No piles, no mess, just an easier way for customers to control the store through their mobile application” Hointers, a new robotic/ecommerce retail store, is targeted at get-in-and-out-with-what-I-need-male shoppers, offering the ability to shop in store in a very different way. The shopper tries the jeans on by scanning them, and then they robo-magically appear in a dressing room alongside an easy “these don’t fit” chute and a mobile device ... Read More »

Omni-channel Strategies Make their Case

By Marti Tedesco in Featured, Holiday Shopping Survey on January 29, 2013

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Online marketing methods such as email promotions and user reviews greatly influence both online and in-store purchases. We all know the consumer routine by now. Shoppers find the products they want in a physical store and then use their mobile devices to compare prices, visit Amazon to read reviews and browse the Web to find coupons or other deals before finally making a ... Read More »

A Shopping Experience is a Value Exchange

By Dan Darnell in Customer Experience, Personalization, Recommendations on April 12, 2012

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Just like a purchase is an exchange of currency for an item that the consumer finds valuable, the shopping experience a business creates has value. As sites add more content, including videos, and increase engagement with valuable customers, they find that these customers are less price sensitive and don’t comparison shop. This is something that four-wall retailers have known for years – service and merchandising really matter to certain segments ... Read More »

Experts Talk about the Future of Personalization

By Jen Burns in Events, Personalization on March 15, 2012

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Personalizing the shopping experience for today’s savvy customer requires much more than product recommendations based on past purchases or slapping their name on a promotional email. Consumers expect a smart shopping experience with low or no barriers to discovery and purchase. Tomorrow’s consumers – you know, those high school kids with the Bieber bangs – expect brands to go far beyond traditional personalization practices to facilitate ... Read More »

Don’t Believe the Hype - Articles Based on PEW Research on Mobile Shopping Are Misleading

By Dan Darnell in Mobile Commerce on February 3, 2012

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“More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.” This is the quote I have seen repeatedly across the web since the Pew Research Study “The rise of in-store mobile commerce” was released on January 30th. This quote, when taken out of context of ... Read More »