Blog Archives

Holiday Influence Online and Offline

By Jen Burns in Featured, Holiday Shopping Survey on January 14, 2014

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Each year with digital improvements, we see changes in the behavior of shoppers both online and offline. And each year, I hear from more people that they prefer shopping online. Well in our 4th Annual Holiday Shopping Survey, Baynote found some interesting things about both the online and offline shopper.

The Rise of Apps

By Jen Burns in Retail on July 24, 2013

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“There’s an app for that.” Yes, there certainly is and that truth hasn’t changed much in the past couple of years. Personally, I have apps for everything from tracking my food intake to playing Jumble to even meditation apps (I highly recommend these!) Purchasing via smart phone? The rise of apps has certainly not gone unnoticed. According to a recent report by Flurry, between ... Read More »

A Personalization Manifesto – Personalize Based On User Type Part II of III

By Dan Darnell in Featured, Personalization on May 21, 2013

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Before any real personalization can happen, a retailer needs to first ask, how well do I know this shopper?  In most cases, the shopper will be an unknown or anonymous visitor.  These are users that you have never seen before or that you do not recognize. Using in the moment context and intent is the best ... Read More »