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Mcommerce Growth Revitalizes E-mail Marketing

By Susan Briggs in eCommerce, Featured on October 16, 2013

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The shift to mobile in the last few years has revitalized e-mail marketing as a viable means for ecommerce businesses to connect with their customers. ¬†¬†According to statistics presented by Forrester Analyst Sucharita Mulpuru at the recent conference, 44% of e-mail opens happen in a mobile environment and 40% of customers say that checking their e-mail is the first thing they do in the morning and the last ... Read More »