By Marti Tedesco in Customer Experience on November 27, 2013
In talking with retail analysts at Gartner (Jeff Roster) and Forrester Research (Penny Gillespie and Peter Sheldon) one thing becomes painfully evident. Retailers really, really want to become more customer centric and they understand that ecommerce is the way to do this.
By Jen Burns in eCommerce, Technology and Science on October 17, 2013
Wharton professor, Jonah Berger, originally became interested in the psychology of human behavior because of everyday things like people watching. He found he favored commercials over programs on TV. After reading the book, The Tipping Point, a best seller by Malcom Gladwell, he wanted to learn more. Specifically, he was intrigued by why people did the things they did, shared them and recommended them to others. Was is personal? ... Read More »
The shift to mobile in the last few years has revitalized e-mail marketing as a viable means for ecommerce businesses to connect with their customers. According to statistics presented by Forrester Analyst Sucharita Mulpuru at the recent Shop.org conference, 44% of e-mail opens happen in a mobile environment and 40% of customers say that checking their e-mail is the first thing they do in the morning and the last ... Read More »
By Susan Briggs in Featured, Personalization, Retail on October 15, 2013
I recently attended Shop.org and heard Brian Spaly, speak about his company Trunk Club. I was impressed by his service and the obvious need he is filling for his customers but was left wondering how he can reasonably scale his service without hiring hundreds of stylists.