By Jen Burns in eCommerce, Technology and Science on October 17, 2013
Wharton professor, Jonah Berger, originally became interested in the psychology of human behavior because of everyday things like people watching. He found he favored commercials over programs on TV. After reading the book, The Tipping Point, a best seller by Malcom Gladwell, he wanted to learn more. Specifically, he was intrigued by why people did the things they did, shared them and recommended them to others. Was is personal? ... Read More »
The shift to mobile in the last few years has revitalized e-mail marketing as a viable means for ecommerce businesses to connect with their customers. According to statistics presented by Forrester Analyst Sucharita Mulpuru at the recent Shop.org conference, 44% of e-mail opens happen in a mobile environment and 40% of customers say that checking their e-mail is the first thing they do in the morning and the last ... Read More »
By Susan Briggs in Featured, Personalization, Retail on October 15, 2013
I recently attended Shop.org and heard Brian Spaly, speak about his company Trunk Club. I was impressed by his service and the obvious need he is filling for his customers but was left wondering how he can reasonably scale his service without hiring hundreds of stylists.
By Marti Tedesco in Customer Experience, Retail on February 6, 2013
Why is it that some retailers just get it and others don’t? A recent SHOP.org blog highlighted a retailer that really gets it. Brooks Brothers, a 194 year old brand appears to have been consistently clear on their mission of customer service throughout their history. Yet here they are – taking their consistent, time-tested mission and applying new tools like personalization. In the interview, ... Read More »