Blog Archives

Contagious Behavior

By Jen Burns in eCommerce, Technology and Science on October 17, 2013

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Wharton professor, Jonah Berger, originally became interested in the psychology of human behavior because of everyday things like people watching. He found he favored commercials over programs on TV. After reading the book, The Tipping Point, a best seller by Malcom Gladwell, he wanted to learn more.  Specifically, he was intrigued by  why people did the things they did, shared them and recommended them to others. Was is personal? ... Read More »

Mcommerce Growth Revitalizes E-mail Marketing

By Susan Briggs in eCommerce, Featured on October 16, 2013

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The shift to mobile in the last few years has revitalized e-mail marketing as a viable means for ecommerce businesses to connect with their customers.   According to statistics presented by Forrester Analyst Sucharita Mulpuru at the recent conference, 44% of e-mail opens happen in a mobile environment and 40% of customers say that checking their e-mail is the first thing they do in the morning and the last ... Read More »