Blog Archives

The Changing Face of the CMO

By Jen Burns in Cartoons, Featured on March 24, 2014

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CMO’s have it rough. First, they are expensive. Second, the good ones are challenging to find and hard to keep. By now we all know that the web changes everything, but nowhere is this more prevalent than in the office of the CMO. Gone are the days that the IT team owned the website and sales owned selling.

Why Does Google Hate Personalization?

By Jen Burns in Onsite Search, Personalization on March 20, 2012

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Earlier this month, Google announced that their encrypted search is going global. First deployed in October on google.com, it appears SSL encryption will now expand to other localized Google domains. The SEO community is still unhappy – and rightfully so. Although the percentage varies, site owners are seeing a significant portion of search ... Read More »