Blog Archives

Why Personalization is Different than Targeting

By Srdjan Kovacevic in Featured, Technology and Science on December 11, 2012

blog image

A shopper comes to your website and you (as a business) have 500 Christmas mugs you need to get rid of on Black Friday.  If you featured the mugs to all of your visitors, it wouldn’t be targeting nor personalization because you’re hoping anyone will buy the mugs, instead of selecting an audience who would be more likely to. If you segment or ... Read More »