Blog Archives

December Personalization Roundup

By Dan Darnell in Machine Learning, Personalization on December 27, 2013

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Every year, I take stock of the past year to get an idea of what the New Year will hold, so I went through the 2013 monthly round-ups to select stories that defined the state of personalization, predictive analytics and other major retail trends last year.

Half-way Through 2012 – Predictions in Full Force!

By Jen Burns in Customer Experience, Personalization on August 16, 2012

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Earlier this year, we eagerly awaited the 2012 personalization predictions from our CTO Scott Brave. Not surprisingly, more and more brands are realizing how important this “non-feature” is to your website and overall user experience. Simple one to one personalization isn’t producing the results retailers expected. And as Scott predicted, ... Read More »

Emergent Ants

By Scott Brave in Onsite Search, Recommendations on July 24, 2012

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Ants are pretty dumb creatures.  Watch one, all by itself for a few minutes and you’ll quickly get the impression that it’s wandering around aimlessly.  And you’d pretty much be right. Ant colonies on the other hand, are brilliant.  There are few organisms on this planet as relentless and efficient in pursuit of their goals of discovering, transporting, and consuming resources.  Just ask anyone here in California ... Read More »

Machine Learning: The Omniscience vs. Intelligence Fallacy

By Scott Brave in Featured, Personalization, Recommendations on July 10, 2012

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Misconceptions of machine learning can run fairly deep.  People not only have unrealistic expectations of what a machine can automatically figure out, but truly impossible ones.  I sometimes think of this as the omniscience vs. intelligence fallacy.  Intelligence is the ability to generalize and learn useful patterns from data and/or experiences.  This is what we humans do naturally every day.  But intelligence requires data. Very often the data that the ... Read More »