CMO’s have it rough. First, they are expensive. Second, the good ones are challenging to find and hard to keep. By now we all know that the web changes everything, but nowhere is this more prevalent than in the office of the CMO. Gone are the days that the IT team owned the website and sales owned selling.
By Jen Burns in Featured, Holiday Shopping Survey on August 14, 2013
“So-Lo-Mo” a phrase which grew in popularity in 2012 has more recently been disputed. What elements of social, local and mobile fit into a retailer’s holiday plans today? Well, Lo and Mo definitely got the better end of the deal. According to our holiday survey, retailers had a lot more to say about their thoughts on mobile and local, over social, in 2013. While ... Read More »