Blog Archives

November Personalization Round up

By Dan Darnell in Featured, Personalization on November 27, 2013

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Thanksgiving holds a special place in my heart since the holiday remains rooted in the spirit of family and community. To me, the holiday underscores just how much human connection remains an imperative in our larger technological pursuits. We often lose sight of the fact that a fundamental goal of technology is elevating the human experience.

October Personalization Round up

By Dan Darnell in Featured on October 28, 2013

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Since the advent of the internet, retail companies have been on a constant pursuit to expand and improve their eCommerce experience for shoppers. No company is achieving this goal more than the massive flotilla of eCommerce that is Amazon. Naturally, bigger ships make bigger targets and once-gilded brands are increasing the urgency of reaching the bar Amazon continuously raises. Major retailers–Wal-Mart and Staples, for example–are furiously enhancing their customer ... Read More »

September Personalization Round up

By Dan Darnell in Featured, Personalization on September 26, 2013

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September was quite the month for tech giants.  First, during a TechCrunch Disrupt interview, Yahoo’s Marissa Mayer stated that Yahoo’s main function is to deliver a personalized experience for its users. Then, Google announced that it would no longer accept third party cookies on any of its sites, which raised concerns with internet advertisers. While both of these companies understand that their futures are tied to offering users personalized ... Read More »

April Personalization Round Up

By Dan Darnell in Featured, Personalization on April 26, 2013

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This month, we’ve seen a lot of coverage around the topic of personalization and the important role it plays in increasing customer engagement, loyalty, average order value (AOV) and sales for online retailers. Below, are this month’s top articles discussing the drive toward and benefits of personalization. We  hope that they will inspire conversations, questions and feedback. “Make Customer Interactions Personal for More Loyalty ... Read More »

March Personalization Roundup

By Dan Darnell in Featured, Personalization on March 26, 2013

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Over the past month, we’ve seen a steady flow of articles discussing machine learning, online privacy and personalization. While each of these topics is interesting in and of itself, the intersection of the three is where the debate must take place. What data should machines be allowed to consume to provide consumers with a personalized experience—while not infringing on personal privacy? What role do humans play ... Read More »

February Personalization Roundup

By Dan Darnell in Featured, Personalization on February 28, 2013

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Over the past month, we’ve been hearing a lot about the overlapping roles of the CMO and CIO as marketing shifts into the digital space and consumers expect relevant and personalized experiences across all touch points. With the changing market conditions, CMOs increasingly need the technical background to be able to analyze data and draw out insights to inform their marketing strategies. The IDC predicts ... Read More »

January Personalization Round Up

By Dan Darnell in Featured, Personalization on February 1, 2013

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Over the past month, we’ve heard a lot of talk about big data. Unlike past months, we saw a handful of articles in January focused on the disillusionment surrounding big data. Upon thorough review, this disillusionment falls into one overarching category:  big data is not delivering on the hype it created in 2012. Luckily, retailers are now starting to move beyond the hype to drive ... Read More »

November Personalization Round Up

By Dan Darnell in Featured, Personalization on November 30, 2012

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In November, I saw the release of a study by Accenture Interactive, which found that nearly 50 percent of U.S. and UK consumers between the ages of 20 and 40 are receptive to having the brands they trust use their data to offer tailored recommendations.  The study also found that 64 percent of consumers are receptive to receiving text messages informing them of personalized offers ... Read More »

September Personalization Round Up

By Dan Darnell in Featured, Personalization on September 28, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. Over the last month we saw one theme rise above them all: omni-channel retail. From Shop.org keynotes to Burberry bringing  their online shopping experience into retail stores, omni-channel is all the rage. It’s not enough to ... Read More »

May Personalization Roundup

By Dan Darnell in Personalization on May 31, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs. Over the last month, Scott Brave and I contributed commentary to TechCrunch and Multichannel Merchant on personalization and how retailers can use data to get ahead of the curve. In addition, we saw an uptick in articles detailing how leading retailers are increasing their personalization efforts. Read on to ... Read More »