Blog Archives

The Changing Face of the CMO

By Jen Burns in Cartoons, Featured on March 24, 2014

blog image

CMO’s have it rough. First, they are expensive. Second, the good ones are challenging to find and hard to keep. By now we all know that the web changes everything, but nowhere is this more prevalent than in the office of the CMO. Gone are the days that the IT team owned the website and sales owned selling.

October Personalization Round up

By Dan Darnell in Featured on October 28, 2013

blog image

Since the advent of the internet, retail companies have been on a constant pursuit to expand and improve their eCommerce experience for shoppers. No company is achieving this goal more than the massive flotilla of eCommerce that is Amazon. Naturally, bigger ships make bigger targets and once-gilded brands are increasing the urgency of reaching the bar Amazon continuously raises. Major retailers–Wal-Mart and Staples, for example–are furiously enhancing their customer ... Read More »