Blog Archives

Personalization Round up – Special: Modern Retail

By Marti Tedesco in Featured, Retail on March 27, 2014

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We’re deep in the heart of the modern retail landscape. Retail brands with a business model based on brick-and-mortar have announced massive losses, and many plan to close hundreds of stores across the country. It’s the destruction of an old business model and the evolution of the new retail industry. Bold retailers willing to experiment will ultimately reap the bounties of the new retail wild.

Big Data: It's All About Usability

By Bill Hustad in Featured, Personalization on February 5, 2014

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Are you as tired of the term “big data” as I am? Here in Silicon Valley, it is everywhere you turn and a new definition is offered in every discussion.  In working with over 350 eCommerce brands in my time at Baynote – one thing is for sure:  Big Data is less about bringing large amount of data together and more about what you do with it.

Not all eCommerce Organizations are Created Equal

By Marti Tedesco in eCommerce, Events on March 5, 2013

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Life is hard for the ecommerce professionals within traditional brick and mortar retailers.  This was clear from talking with retailers this week in Palm Springs.  It’s hard for two reasons. First, retailers who start online like Hayneedle.com, Build.com, and the Knot have the advantage of having their entire ecommerce organization focused on optimizing the customer experience.  Most have been laser focused on ... Read More »

Fashion Forward Personalization

By Marti Tedesco in Customer Experience, eCommerce, Recommendations on October 4, 2012

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Last month, London held its annual Fashion Week.  While many in Silicon Valley may have let this pass without notice, a few details on Mashable caught my eye.  As you know, Baynote personalizes all kinds of content recommendations as well as product recommendations on anyone’s site.  So, when I read a quote from Burberry Chief Creative Officer Christopher Bailey that Burberry is “now as much a ... Read More »

The Top Five Things You Missed at IRCE

By Jen Burns in Events on June 17, 2012

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A lot of important industry information is shared at events like the Internet Retailer Conference and Exposition. In keynote sessions from retailers like Barnes and Noble and Walmart, Baynote listened to the innovative ways these companies are developing and maintaining relationships with their customer base. Stay on top of technology trends ... Read More »