Blog Archives

Get the most out of Big Data NOW

By Dan Darnell in Big Data, Customer Experience on June 2, 2014

blog image

There are several common data mistakes that retailers make in the effort to lead consumers down the path towards making a purchase. Because consumers can now discover, research and buy products online, retailers have access to a wealth of data on their shoppers. Unfortunately, many retailers miss the mark in their attempts to leverage this data and drive conversions.