Blog Archives

Targeting versus Personalization Explained

By Dan Darnell in Featured, Personalization on September 9, 2014

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In my conversations with customers and partners there is an issue which frequently comes up – the difference between targeting and personalization. I have heard the terms used interchangeably, so it only seems fair to explain the key differences as I see them. To sum it up, targeting is about marketer needs and personalization is about consumer needs. Both techniques can increase revenue but they come at it from ... Read More »

Retail Organizations Expand Focus - Large and Small

By Jen Burns in Featured, Retail on April 28, 2014

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Retail organizations are becoming more and more sophisticated, and we aren’t just talking blazers or stilettos.  Under Armour reported that their first quarter net income increased 73% due in part to their global expansion (see our recent infographic on global eCommerce).