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Personalization for the Unknown, Known and Named User

By Dan Darnell in Featured, Personalization on April 9, 2013

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Anonymity on the internet is substantially less than it was 15 years ago. Yet retailers are still challenged when trying to provide the ideal experience to customers. On an e-commerce site, it is helpful to think of users in three categories: unknown or new users about whom you know nothing, known users about whom you know something and named users about ... Read More »