Blog Archives

I.C.E. I.C.E. Baby

By Marti Tedesco in eCommerce, Featured on June 5, 2014

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No, not the Vanilla Ice song to which my 16 year old can proudly rap all of the lyrics. What I am talking about is India, China and Europe – three powerhouses in the global eCommerce gold rush. Each are experiencing breakout growth in e-commerce that looks a lot like the US did some years back.

Collaborative Filtering and Its Importance to Personalized Recommendations in eCommerce

By Dan Darnell in Featured, Technology and Science on April 18, 2013

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How does a retailer make sense of a large amount of customer purchase data?  Collaborative filtering is one technique that mathematically segments data in to like or “collaborative” groupings.   Examples for online retail recommendations include filters such as “customer who bought this, also bought that” or “customers who looked at this item, also looked at these other items.”  Amazon ... Read More »