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Don’t Believe the Hype - Articles Based on PEW Research on Mobile Shopping Are Misleading

By Dan Darnell in Mobile Commerce on February 3, 2012

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“More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.” This is the quote I have seen repeatedly across the web since the Pew Research Study “The rise of in-store mobile commerce” was released on January 30th. This quote, when taken out of context of ... Read More »