By Jen Burns in Featured, Personalization on May 29, 2014
Personalization – it’s the buzz word of the day that is being blended into marketing messages everywhere. You can now “personalize” anything, including but not limited to, shoes, sundaes, omelets, weekend bags and even personalization strategies! At Baynote, we have known about the value of personalization since 2005 and though it’s finally the “it” word, it certainly isn’t news to us.
By Jen Burns in eCommerce, Personalization, Recommendations on February 14, 2014
Branding is a powerful way to define your company in a marketplace. While I prefer Seth Godin’s definition of a brand, the traditional definition is “a type of product manufactured by a particular company under a particular name.” Boring, I agree. To me, a brand is much more than a company or product name; it’s everything that is implied by the purchase process and continues on through to ... Read More »
Personally, I love David Brooks. His op-ed articles and book The Social Animal display a thoughtfulness and intellect that goes beyond most editorialists these days. His recent New York Times article What Data Can’t Do (February 18, 2013) seems like it could have been written by a Baynote data scientist. In particular, Brooks mentions the fact that “Data obscures values… data is ... Read More »
By Jen Burns in Events, Personalization on March 15, 2012
Personalizing the shopping experience for today’s savvy customer requires much more than product recommendations based on past purchases or slapping their name on a promotional email. Consumers expect a smart shopping experience with low or no barriers to discovery and purchase. Tomorrow’s consumers – you know, those high school kids with the Bieber bangs – expect brands to go far beyond traditional personalization practices to facilitate ... Read More »