Blog Archives

Not All Personalization is Created Equal

By Jen Burns in Featured, Personalization on May 29, 2014

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Personalization – it’s the buzz word of the day that is being blended into marketing messages everywhere. You can now “personalize” anything, including but not limited to, shoes, sundaes, omelets, weekend bags and even personalization strategies! At Baynote, we have known about the value of personalization since 2005 and though it’s finally the “it” word, it certainly isn’t news to us.

August Personalization Round up

By Dan Darnell in Featured, Personalization on August 29, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to  bring you the latest and greatest on the personalization revolution. Over the last month we saw everything from articles on the pitfalls of big data to surveys ... Read More »

The Devil Wears Data

By Dan Darnell in Cartoons on August 7, 2012

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In our latest cartoon series (see Intent to Buy) by innovative-funny-man, Tom Fishburne, Tom highlights the Misadventures in Merchandising. From working with product teams to predicting the future buying preferences of their customers, this series humorously highlights the challenges merchandisers encounter in today’s ecommerce space. With increasing catalog sizes and turnover, ... Read More »

The Human Need for Personalization Webinar

By Jen Burns in Personalization on August 3, 2012

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Last week Scott Brave, Ph. D, explained the psychology, technology and science behind automated personalization engines in a simple framework which you can use to make decisions about your own company’s approach to ecommerce personalization. Weren’t able to attend? No problem, we recorded the session and it is now available to you on demand. In addition to the brief webinar, you will ... Read More »

July Personalization Round Up

By Dan Darnell in Personalization on July 26, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. Over the last month we saw an uptick in articles examining the value of personalized ... Read More »

Emergent Ants

By Scott Brave in Onsite Search, Recommendations on July 24, 2012

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Ants are pretty dumb creatures.  Watch one, all by itself for a few minutes and you’ll quickly get the impression that it’s wandering around aimlessly.  And you’d pretty much be right. Ant colonies on the other hand, are brilliant.  There are few organisms on this planet as relentless and efficient in pursuit of their goals of discovering, transporting, and consuming resources.  Just ask anyone here in California ... Read More »

Why do Humans NEED Personalization?

By Scott Brave in Featured, Personalization on July 18, 2012

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In my new whitepaper: “The Human Need for Personalization: Psychology, Technology and Science”.  The paper defines the psychology, technology and science that underlie a shopper’s desire for a personalized ecommerce experience.  In the document, we look at the definition of personalization including the psychology of needs; the technological constructs that make automated personalization systems possible and the science behind the man-machine interface that brings ... Read More »

Machine Learning: Lessons from High School Algebra

By Scott Brave in Personalization, Recommendations on July 12, 2012

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As I mentioned in the first part of this two part post, “Intelligence is the ability to generalize and learn useful patterns from data and/or experiences.”  Another common mistake when trying to train machines against big data sets is what’s known as over-fitting.  To explain this one, I need to take you back to high school algebra for a brief minute.  ... Read More »

Machine Learning: The Omniscience vs. Intelligence Fallacy

By Scott Brave in Featured, Personalization, Recommendations on July 10, 2012

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Misconceptions of machine learning can run fairly deep.  People not only have unrealistic expectations of what a machine can automatically figure out, but truly impossible ones.  I sometimes think of this as the omniscience vs. intelligence fallacy.  Intelligence is the ability to generalize and learn useful patterns from data and/or experiences.  This is what we humans do naturally every day.  But intelligence requires data. Very often the data that the ... Read More »

Big Data, Little Data, and the 18th Century Mathematics behind Product Recommendations

By Robin Morris in A Word from the Engineers on June 26, 2012

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Here at Baynote we process many terabytes of data each day, putting us squarely in the domain of “big data.” This data comes from embedding tags on our customers’ web sites.  These tags enable our customers to send us data from all of their users’ interactions with their site.  We use this data to build predictive models ... Read More »