Blog Archives

Content is a Key Player in Successful Merchandising

By Jen Burns in Customer Experience, Retail on April 8, 2014

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Nordstrom. REI. Trader Joes. Pottery Barn. What do all of these brands have in common? A strong presence with content. Yes, content. They spend large marketing dollars on community newsletters and catalogs (which we know from our holiday survey are still widely distributed and enjoyed by consumers).