Blog Archives

Personalization Round Up - January 2014

By Jen Burns in Personalization on January 31, 2014

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In January, big retail news jolted the industry out of its post-holiday stupor. While economic green shoots continue to sprout through the desiccated cracks of a wooden economy, hacking took center stage this month. Given the news of Target’s customer data breach and now Neiman Marcus, retailers everywhere are even more focused on securing customer data.

October Personalization Round up

By Dan Darnell in Featured on October 28, 2013

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Since the advent of the internet, retail companies have been on a constant pursuit to expand and improve their eCommerce experience for shoppers. No company is achieving this goal more than the massive flotilla of eCommerce that is Amazon. Naturally, bigger ships make bigger targets and once-gilded brands are increasing the urgency of reaching the bar Amazon continuously raises. Major retailers–Wal-Mart and Staples, for example–are furiously enhancing their customer ... Read More »

September Personalization Round up

By Dan Darnell in Featured, Personalization on September 26, 2013

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September was quite the month for tech giants.  First, during a TechCrunch Disrupt interview, Yahoo’s Marissa Mayer stated that Yahoo’s main function is to deliver a personalized experience for its users. Then, Google announced that it would no longer accept third party cookies on any of its sites, which raised concerns with internet advertisers. While both of these companies understand that their futures are tied to offering users personalized ... Read More »

August Personalization Roundup

By Dan Darnell in Recommendations on August 28, 2013

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August has shown us how retailers are preparing to capture a larger slice of the ever-important BTS and holiday pie. With e-commerce now growing beyond pre-recession levels, retailers want to capture shoppers as early as possible and keep them coming back for the holiday season.  Mobile online purchases continue to grow as well so retailers are using every tool in their grasp to gain an edge on their competitors. ... Read More »

July Personalization Roundup

By Dan Darnell in Featured, Personalization on August 1, 2013

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The topic of in-store personalization is popular this month. eCommerce consumers are accustomed to and prefer having content personalized even if it means having some of their browsing activity captured and analyzed.  However, they don’t seem ready for the same experience in-store. Technologies are available now that allow retailers to track customer activity via Wi-Fi signals on mobile devices and capture customer sentiment by using ... Read More »

June Personalization Round up

By Dan Darnell in Featured, Personalization on June 28, 2013

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The most notable topic this month has been Edward Snowden and the NSA’s Prism program. The news that the NSA was collecting data through backdoor deals with some of the world’s largest technology companies sent shockwaves throughout the country, especially here in Silicon Valley. We thought this was an opportunity to take a closer look into privacy as it relates to personalization and data ... Read More »

April Personalization Round Up

By Dan Darnell in Featured, Personalization on April 26, 2013

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This month, we’ve seen a lot of coverage around the topic of personalization and the important role it plays in increasing customer engagement, loyalty, average order value (AOV) and sales for online retailers. Below, are this month’s top articles discussing the drive toward and benefits of personalization. We  hope that they will inspire conversations, questions and feedback. “Make Customer Interactions Personal for More Loyalty ... Read More »

January Personalization Round Up

By Dan Darnell in Featured, Personalization on February 1, 2013

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Over the past month, we’ve heard a lot of talk about big data. Unlike past months, we saw a handful of articles in January focused on the disillusionment surrounding big data. Upon thorough review, this disillusionment falls into one overarching category:  big data is not delivering on the hype it created in 2012. Luckily, retailers are now starting to move beyond the hype to drive ... Read More »

November Personalization Round Up

By Dan Darnell in Featured, Personalization on November 30, 2012

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In November, I saw the release of a study by Accenture Interactive, which found that nearly 50 percent of U.S. and UK consumers between the ages of 20 and 40 are receptive to having the brands they trust use their data to offer tailored recommendations.  The study also found that 64 percent of consumers are receptive to receiving text messages informing them of personalized offers ... Read More »

August Personalization Round up

By Dan Darnell in Featured, Personalization on August 29, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to  bring you the latest and greatest on the personalization revolution. Over the last month we saw everything from articles on the pitfalls of big data to surveys ... Read More »