Blog Archives

Targeting versus Personalization Explained

By Dan Darnell in Featured, Personalization on September 9, 2014

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In my conversations with customers and partners there is an issue which frequently comes up – the difference between targeting and personalization. I have heard the terms used interchangeably, so it only seems fair to explain the key differences as I see them. To sum it up, targeting is about marketer needs and personalization is about consumer needs. Both techniques can increase revenue but they come at it from ... Read More »

The Power of Preview

By Susan Briggs in eCommerce, eCommerce Merchandising, Featured, Personalization on July 9, 2014

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We all like to know what we are getting before we buy, right? Well the same is true for e-commerce merchandisers, marketers and executives. Who doesn’t want to know how something will look or behave on their website before pushing it live? (I know I do.)

Courageous Commerce

By Marti Tedesco in eCommerce, Retail on May 5, 2014

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Day two of the Retail Online Magazine Women in Retail Leadership Summit left me thinking about courage: especially the courage to change. Lisa Gavales spoke about what brick and mortar retailers must do to succeed in the fast, fast world of e-commerce which is forcing store-based retailers to change in unprecedented ways.  From marketing, to merchandising, IT and planning, retailers still struggle to align digital and physical channels.  Lisa, ... Read More »

Personalization: Authenticity & Execution

By Marti Tedesco in Events, Featured on February 7, 2014

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If you had the good fortune to hear Bert Jacobs the CEO of Life is Good deliver his keynote at NRF, you have a good sense of what authenticity means.  Here is a guy (and his brother) who have taken their values and extended them throughout their company, their brand and their relationships with their customers.

Big Data: It's All About Usability

By Bill Hustad in Featured, Personalization on February 5, 2014

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Are you as tired of the term “big data” as I am? Here in Silicon Valley, it is everywhere you turn and a new definition is offered in every discussion.  In working with over 350 eCommerce brands in my time at Baynote – one thing is for sure:  Big Data is less about bringing large amount of data together and more about what you do with it.

Personalization Round Up - January 2014

By Jen Burns in Personalization on January 31, 2014

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In January, big retail news jolted the industry out of its post-holiday stupor. While economic green shoots continue to sprout through the desiccated cracks of a wooden economy, hacking took center stage this month. Given the news of Target’s customer data breach and now Neiman Marcus, retailers everywhere are even more focused on securing customer data.

What do Meerkats and Online Shoppers Have in Common?

By Jen Burns in Featured on

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On my way to work I received a TED Talk email with the subject line of PUPPIES! followed by a mention of complexity theory. Intrigued, I listened in.

December Personalization Roundup

By Dan Darnell in Machine Learning, Personalization on December 27, 2013

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Every year, I take stock of the past year to get an idea of what the New Year will hold, so I went through the 2013 monthly round-ups to select stories that defined the state of personalization, predictive analytics and other major retail trends last year.

November Personalization Round up

By Dan Darnell in Featured, Personalization on November 27, 2013

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Thanksgiving holds a special place in my heart since the holiday remains rooted in the spirit of family and community. To me, the holiday underscores just how much human connection remains an imperative in our larger technological pursuits. We often lose sight of the fact that a fundamental goal of technology is elevating the human experience.

Amazon Gets Contextual and I Like It

By Dan Darnell in eCommerce, Featured, Recommendations on November 21, 2013

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Most people know about Amazon product recommendations for their homepage experience where the recommendations are personalized based on my browsing history and past purchases. We all know that this is a little strange when they continue to show you stuff that you have already purchased or are no longer interested in.