By Marti Tedesco in Customer Experience, Featured on November 25, 2013
Previous Baynote blogs have noted the need for retailers to initiate their personalization strategy by first understanding who their customer really is. Looking into the future, this will become even more important to the core of each retailers business. Why? Because there is a fundamental sea of change in retail happening right now, and the last 24 months have seen a massive acceleration of this change.