If you had the good fortune to hear Bert Jacobs the CEO of Life is Good deliver his keynote at NRF, you have a good sense of what authenticity means. Here is a guy (and his brother) who have taken their values and extended them throughout their company, their brand and their relationships with their customers.
Shopping during the holidays can be nice. It’s crisp, it’s busy, Christmas music plays over the loud speakers and there are giant sparkly trees everywhere with big red bows and ornaments. Some people love shopping at retail stores during the holidays, namely a friend of mine, whom I jokingly refer to as Cindy Lou from the Grinch Stole Christmas. She loves it. Whereas, another friend tells me yesterday as ... Read More »
By Dan Darnell in Featured, Holiday Shopping Survey on January 24, 2013
Despite privacy concerns, consumers continue to make online purchases across various channels, devices In our fast-paced world, the average shopper no longer cares if the brands they love and trust know their name or location— so long as that knowledge makes the shopping process more personal and convenient. But this hasn’t always been the case. So, what has changed? With the availability of so much data online and the ... Read More »