Blog Archives

Omni-channel Strategies Make their Case

By Marti Tedesco in Featured, Holiday Shopping Survey on January 29, 2013

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Online marketing methods such as email promotions and user reviews greatly influence both online and in-store purchases. We all know the consumer routine by now. Shoppers find the products they want in a physical store and then use their mobile devices to compare prices, visit Amazon to read reviews and browse the Web to find coupons or other deals before finally making a ... Read More »

A Salad Order

By Jen Burns in Landing Page Optimization, Mobile Commerce on October 17, 2012

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Over the past two years, ordering lunch has (technologically) advanced quite a bit. The other day I wanted to order a salad but was tight on time for order/pickup, not to mention the time to actually enjoy it. So, I went to the website and immediately found the “place an order” button. I was able to quickly review the menu and modify my salad as I ... Read More »

Connecting Everything

By Dan Darnell in Personalization, Recommendations on October 1, 2012

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In this great article: Why Burberry Wants to Bring the Online Experience to Stores, and Not Vice Versa, Christopher Bailey, chief creative officer of Burberry, talks about their new flagship store and their vision of digital in-store integration. Burberry’s flagship store incorporates many digital elements to improve the in-store experience. Great examples includes RFID tags embedded in items so that when ... Read More »

Omni-channel and the “Apple Experience”

By Dan Darnell in Events on September 26, 2012

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Two weeks ago I attended Shop.org in Denver. As I walked around the expo hall, I was struck by a change in messaging.  A number of vendors are now talking about  “omni-channel.” I was not surprised. The wave of digital integration from mobile, tablet, websites and stores is underway and picking up momentum. Besides the change in language, there were other indicators that integration ... Read More »