By Marti Tedesco in Customer Experience on November 27, 2013
In talking with retail analysts at Gartner (Jeff Roster) and Forrester Research (Penny Gillespie and Peter Sheldon) one thing becomes painfully evident. Retailers really, really want to become more customer centric and they understand that ecommerce is the way to do this.
By Marti Tedesco in Featured, Holiday Shopping Survey on January 29, 2013
Online marketing methods such as email promotions and user reviews greatly influence both online and in-store purchases. We all know the consumer routine by now. Shoppers find the products they want in a physical store and then use their mobile devices to compare prices, visit Amazon to read reviews and browse the Web to find coupons or other deals before finally making a ... Read More »