Blog Archives

Holiday Survey Says Social Not a Big Buzz in Retailer Eyes for 2013

By Jen Burns in Featured, Holiday Shopping Survey on August 14, 2013

blog image

“So-Lo-Mo” a phrase which grew in popularity in 2012 has more recently been disputed. What elements of social, local and mobile fit into a retailer’s holiday plans today? Well, Lo and Mo definitely got the better end of the deal.  According to our holiday survey, retailers had a lot more to say about their thoughts on mobile and local, over social, in 2013. While ... Read More »

Back to the Future

By Jen Burns in Holiday Shopping Survey on January 7, 2013

blog image

In Baynote’s Third Annual Survey of 1,000 shoppers, we learned that traditional channels still play an important role in the shopper journey despite all of the focus on today’s “digital” buyer experience. Retailers who offer all of the pieces to the experience (both digital and analog) will have a better chance of converting customers and closing sales. Paper catalogs had a surprising 22% influence on shoppers online and 21% influence ... Read More »

Retailer Apps are Dead on Arrival

By Dan Darnell in Mobile Commerce on March 13, 2012

blog image

News this week from Apple that more than 25 billion apps have been downloaded from its App Store would seem to promote the idea that apps are the way of the future. While this may be the case in a number of categories, for retailers the world of apps is a dead end. But, you say, apps are a great way for mobile and tablet users to engage. Unfortunately, ... Read More »

Don’t Believe the Hype - Articles Based on PEW Research on Mobile Shopping Are Misleading

By Dan Darnell in Mobile Commerce on February 3, 2012

blog image

“More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.” This is the quote I have seen repeatedly across the web since the Pew Research Study “The rise of in-store mobile commerce” was released on January 30th. This quote, when taken out of context of ... Read More »