Blog Archives

Mcommerce Growth Revitalizes E-mail Marketing

By Susan Briggs in eCommerce, Featured on October 16, 2013

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The shift to mobile in the last few years has revitalized e-mail marketing as a viable means for ecommerce businesses to connect with their customers.   According to statistics presented by Forrester Analyst Sucharita Mulpuru at the recent conference, 44% of e-mail opens happen in a mobile environment and 40% of customers say that checking their e-mail is the first thing they do in the morning and the last ... Read More »

Mobile: The Ultimate Shopping Tool

By Dan Darnell in eCommerce, Featured, Retail on September 20, 2013

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Bravo to Home Depot for embracing mobile to make my in store shopping experience better. Last weekend, my son and I visited Home Depot to buy a new bike rack for our garage. Our first stop was a sales associate. He pointed us to aisle 21 where racks and hooks are located. We made the trek to the other end of the store and sure enough we found some ... Read More »

Holiday Survey Says Social Not a Big Buzz in Retailer Eyes for 2013

By Jen Burns in Featured, Holiday Shopping Survey on August 14, 2013

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“So-Lo-Mo” a phrase which grew in popularity in 2012 has more recently been disputed. What elements of social, local and mobile fit into a retailer’s holiday plans today? Well, Lo and Mo definitely got the better end of the deal.  According to our holiday survey, retailers had a lot more to say about their thoughts on mobile and local, over social, in 2013. While ... Read More »

Want A Little More Control in Your Shopping Experience?

By Jen Burns in eCommerce, Featured, Retail on March 22, 2013

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“No piles, no mess, just an easier way for customers to control the store through their mobile application” Hointers, a new robotic/ecommerce retail store, is targeted at get-in-and-out-with-what-I-need-male shoppers, offering the ability to shop in store in a very different way. The shopper tries the jeans on by scanning them, and then they robo-magically appear in a dressing room alongside an easy “these don’t fit” chute and a mobile device ... Read More »

Forrester Focuses on the Total Ecommerce Experience

By Jen Burns in Events, Featured, Mobile Commerce, Onsite Search, Personalization on February 27, 2013

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Popular Forrester analyst, Brian Walker was fighting a bit of a cold today, but “being hopped up on the cough medicine” didn’t stop him from doing a winning presentation this morning at eTail West. Stats were the opening slide to the conversation with over 29% of adults owning a tablet or an e-reader, 15% of ecommerce use being on mobile and 10% of their time spent with media. Mobile is ... Read More »

Smart. Beautiful. Mobile. – How Search Enhancement has Allowed Craigslist to Become Mobile

By Jen Burns in Mobile Commerce on February 21, 2013

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Craigslist is a well-known text-based site used to find anything from lost pets to volunteer events to roommates to even something as specific as an antique dresser. Simple in design and functionality, the newspaper ad-friendly site has been to go-to for post-tech community “ads.” For those who have the time and leisure to browse through text ... Read More »

Are You Feeling “at Home” on a Tablet?

By Jen Burns in Mobile Commerce on October 25, 2012

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In little over two years, the role of the tablet has expanded from simple web browsing, note taking and even to the “extreme” of managing a photo library to a necessary working tool for many. This point-of-sale enabler (which began a new type of transaction at Apple stores) has moved rapidly into retail stores, restaurants and small businesses. What really brought ... Read More »

A Salad Order

By Jen Burns in Landing Page Optimization, Mobile Commerce on October 17, 2012

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Over the past two years, ordering lunch has (technologically) advanced quite a bit. The other day I wanted to order a salad but was tight on time for order/pickup, not to mention the time to actually enjoy it. So, I went to the website and immediately found the “place an order” button. I was able to quickly review the menu and modify my salad as I ... Read More »