It’s the season of giving. Be it something handmade, purchased from a store or ordered online, the time to give is now. Yet, the challenge can often be finding just the right gift for that special someone. And most shoppers would agree that the hunt is always more rewarding when a promotion, deal, coupon or free shipping is offered.
We’d like to introduce our latest cartoon series (see our Intent to Buy series) by innovative funny man, Tom Fishburne. In this series, Tom highlights the Misadventures in Merchandising. When it comes to retail, merchandisers struggle with providing the “hot” products at the right time based on a shopper’s profile data. When managing both an ... Read More »