Blog Archives
To Get to Shoppers’ Hearts and Minds, Go Through Their Pockets
By Marti Tedesco in Featured, Personalization on March 5, 2014

At eTail West today we heard a great presentation by Leah Stigile, VP of Global eBusiness at TOM’s shoes. Most everyone knows about the TOM’s brand and their one-for-one mission. It’s a terrific story that resonates with many here in San Antonio. The 2013 announcement of the TOM’s Marketplace for social entrepreneurship has also drawn attention as an innovative approach to eCommerce.