Blog Archives

The Merchant's Metrics Playbook

By Dan Darnell in Personalization on May 25, 2012

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As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. The details of Lauren’s research can be found in the whitepaper. PLAY #1 – ... Read More »

A Merchant’s Metrics Playbook: Play #6

By Dan Darnell in Personalization on May 9, 2012

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As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series ... Read More »

A Merchant’s Metrics Playbook: Play #5

By Dan Darnell in Personalization on May 8, 2012

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As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog series ... Read More »

A Merchant's Metrics Playbook #3

By Dan Darnell in Personalization on April 30, 2012

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As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to help guide retailers in their quest to embrace metrics across the organization. The playbook looks at how merchants can integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this ... Read More »