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Manual vs Automated Personalization

By Srdjan Kovacevic in Featured, Technology and Science on December 4, 2012

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Personalizing an experience is not easy. Personalization cannot be treated just as a feature and can require significant effort. The good news is that personalization doesn’t have to be a manual process. When using a manual process for personalization (which typically involves writing a bunch of rules) it’s impossible to scale. Whether you have to deal with large catalogs with ever growing number of ... Read More »