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Retail Analytics: Winners vs. Laggards – Marketing & Merchandising by Blending Art and Science

By Dan Darnell in eCommerce, Featured on February 25, 2014

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My earlier blog discussed some of the interesting insights in the January 2014 report by RSR, Retail Analytics Moves to the Frontline. The strengths of winning retail companies that really stood out to me included driving a more data driven decision making process, focusing on customers and putting information in the hands of front-line employees.