Blog Archives

A Personalization Manifesto – Personalize Based On User Type Part II of III

By Dan Darnell in Featured, Personalization on May 21, 2013

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Before any real personalization can happen, a retailer needs to first ask, how well do I know this shopper?  In most cases, the shopper will be an unknown or anonymous visitor.  These are users that you have never seen before or that you do not recognize. Using in the moment context and intent is the best ... Read More »

Personalization for the Unknown, Known and Named User

By Dan Darnell in Featured, Personalization on April 9, 2013

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Anonymity on the internet is substantially less than it was 15 years ago. Yet retailers are still challenged when trying to provide the ideal experience to customers. On an e-commerce site, it is helpful to think of users in three categories: unknown or new users about whom you know nothing, known users about whom you know something and named users about ... Read More »