Blog Archives

July Personalization Roundup

By Dan Darnell in Featured, Personalization on August 1, 2013

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The topic of in-store personalization is popular this month. eCommerce consumers are accustomed to and prefer having content personalized even if it means having some of their browsing activity captured and analyzed.  However, they don’t seem ready for the same experience in-store. Technologies are available now that allow retailers to track customer activity via Wi-Fi signals on mobile devices and capture customer sentiment by using ... Read More »