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Personalization: Authenticity & Execution

By Marti Tedesco in Events, Featured on February 7, 2014

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If you had the good fortune to hear Bert Jacobs the CEO of Life is Good deliver his keynote at NRF, you have a good sense of what authenticity means.  Here is a guy (and his brother) who have taken their values and extended them throughout their company, their brand and their relationships with their customers.