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Gift Recommen-data
By Jen Burns in Personalization, Recommendations on April 17, 2012

About two weeks ago, a male coworker of mine asked for a birthday gift recommendation for his mother. You would think he would have some idea of what she wanted. But, he was having trouble making the connection between what he knows about his mom and the tangible products she might like. Before I could recommend anything, however, I needed more information. I asked, “Tell me about your mother. What ... Read More »